Anouncing.....

“2009 Calendars in the Round” series

I’ve had a merry couple of days putting together this set of sixteen 2009 poster calendars. … Calendars with a difference… they are round – with January 1st at the top and the year moving on in a clockwise direction.

They are very easy to read and use , especially as you can see the whole year at a glance.

View the whole collection HERE.

NOTE: March 09: I’ve started taking some of them away. after all we are 1/6th the way through 2009 and 16 versions seemed a bit of an overkill.

]]> http://scraboolistudio.com.au/2008/12/2009-calendars/feed/ 3 http://scraboolistudio.com.au/2008/11/folio-walking-track-and-interp-brochure-for-hollybank/ http://scraboolistudio.com.au/2008/11/folio-walking-track-and-interp-brochure-for-hollybank/#comments Wed, 12 Nov 2008 12:14:09 +0000 Janice http://scraboolistudio.com.au/?p=98 Earlier this year I was asked to put together an interpretation and walking track information brochure for the Hollybank Forest Resurve. It was intended to be a small introduction to the history, environment and facilities for casual visitors to the reserve. It is a 3-fold (A4 size paper) brochure and has not yet been printed. .. Soon I hope – especially as summer comes on and there are more visitors asking more questions and getting lost on the tracks!

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The map was created in Illustrator using personal observation, as well as several other maps (google maps, survey maps, old info map, mud-maps of vegitation) as a reference.

Click on the images to see the larger resolution files in flickr.

Click through to the full post to see the others; created for newspaper spots.

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This one (on the right) was placed in The Mercury.

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This one was placed in the Examiner. Initially it was white text on black version, which taught me that the printing of a newspaper is often not very clear and accurate… so I re-did it with black text on white. I like the black one better personally, and if I have to redo this ad in the future it will need a big change. I also discovered that any image that is underneath the black part is printed as well so that you get a dark shadow version of whatever parts of other images is layered underneath the solid black.

Does anyone know how to get around this? Because cropping the images will be a real pain. I read somewhere that a 40% cyan cover underneath is advisable, but does it remove this shadow?

I have recently been designing and re-designing the DL advertising brochure for work (Hollybank Treetops Adventure). The original design, when we opened, was created by an ad agency in Hobart, but since then I have been doing a lot of the graphic design in-house, so we thought I’d have a go at the DL.

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The 1st effort was quite good…. The 2nd effort, currently in the proofing stage, is a whole lot better I hope. Check out the results:

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The 1st effort; front and back.

We had 20 000 of these printed a few weeks ago and they seem to have nearly all dissipated already – I can’t believe it!!

They seemed to be a good bold eye-catching design at the time, but seeing them in the racks in various places… Well, they just don’t seem to jump out so well when only the top 1/3d is showing above another brochure.

So I had another go….

A big change on the front, but not so much on the back.

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The photographs used in this brochure were taken by my fellow-guides.

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The latest effort; currently in the proofing stage.

I have tried to put more ‘eye-catching’ images and branding info in the top 1/3d… so hopefully they will stand out better in the DL brochure racks that the Info centers, hotels etc use.

I am looking forward to seeing this printed. Graphic design projects are so new to me and it is still very exciting to see work come back from the printers all boxed and wrapped… To cut the box open and take out that finished product that you have had a part in creating. … it is a wonderful feeling!

Which got me thinking …. …. ….  Just what is an online folio anyway?

When she mentioned that it should be a folio site… well my head just decided that was way too formal. because, well, what is the 1st thing that comes to mind when you think of a folio?

For me it it a large black leather album with photos and other work carefully laid out on the – usually also black – pages and all of it neatly labeled. Then, on the other hand an image comes to mind from a fictional book somewhere of an Edwardian Lady with her folio of paintings all neatly held on rack on a wheeled trolley.

In transferring that concept to modern media, we get the idea that a folio is a carefully laid out web page of images, using sub pages as needed and ‘galleries’ for each topic. Alternatively it could be something very similar, but burnt to DVD instead. It might include still images, as well as moving images and even music.

This is the most popular folio layout style on the web – eg, personal galleries, flickr, stock agencies, ‘light boxes’, flash slide shows, etc. However, many of these are also dynamic folios, in that they are searchable through the tag system, effectively letting the user create their own ‘folio’ out of the artist’s work to look through. So, in a way, folios are becoming much less artist driven: in that the artist no longer decides exactly what the viewer sees, or in what order they see it, or even what combination of images are viewed together.

That put my head in a spin and I realized that I could just incorporate the ‘traditional’ type folio idea right into the blog – instead of having it on a separate set of pages. I have seen a couple of other design/art blogs doing that same thing, but had dismissed the idea as impractical. But perhaps it is not, perhaps it is actually much more sensible!

After all, Wordpress uses a nice set of categories and tags for posts which readers can use to find the type of content/images they are interested in viewing, but at the same time, if I want to control which images are seen together, I can just put them together in one post.

So, getting back to the ‘What is an Online Folio?’ question …. It seems to me, that an online folio is, at it’s most basic, a collection of stuff that you present to the world in order to show what you can do, what your style is, who you are and what you are like. If a blog is part of your folio site, then your folio is not just your images/work, it is what you say about them too, and how you interact with the world, it is anything you say in that blog. Where the traditional folio of images was usually presented in person, an online folio is presented remotely. … So, in effect, the rest of the blog is like an interview, helping potential clients get to know you as a person rather than as a collection of works.

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I would love to know your thoughts on this …. and what solutions you have come up with. After all, we are the ones that set the trend for the future.

Thinking of the future, just a another random thoght … What are online folios and blogs going to look like in the future when screens are 3D? How will 2D data be presented? not to mention navigation – 3D mice? Or just reach in and touch the links? the mind boggles!