I have recently been designing and re-designing the DL advertising brochure for work (Hollybank Treetops Adventure). The original design, when we opened, was created by an ad agency in Hobart, but since then I have been doing a lot of the graphic design in-house, so we thought I’d have a go at the DL.

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The 1st effort was quite good…. The 2nd effort, currently in the proofing stage, is a whole lot better I hope. Check out the results:

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The 1st effort; front and back.

We had 20 000 of these printed a few weeks ago and they seem to have nearly all dissipated already – I can’t believe it!!

They seemed to be a good bold eye-catching design at the time, but seeing them in the racks in various places… Well, they just don’t seem to jump out so well when only the top 1/3d is showing above another brochure.

So I had another go….

A big change on the front, but not so much on the back.

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The photographs used in this brochure were taken by my fellow-guides.

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The latest effort; currently in the proofing stage.

I have tried to put more ‘eye-catching’ images and branding info in the top 1/3d… so hopefully they will stand out better in the DL brochure racks that the Info centers, hotels etc use.

I am looking forward to seeing this printed. Graphic design projects are so new to me and it is still very exciting to see work come back from the printers all boxed and wrapped… To cut the box open and take out that finished product that you have had a part in creating. … it is a wonderful feeling!