Scrabooli Studio

Over the past half year I have, one by one, created a series of advertisements for Hollybank Treetops Adventure, for use in various print media. The one to the right was used in a local wine route touring guide brochure.

Click through to the full post to see the others; created for newspaper spots.

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This one (on the right) was placed in The Mercury.

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This one was placed in the Examiner. Initially it was white text on black version, which taught me that the printing of a newspaper is often not very clear and accurate… so I re-did it with black text on white. I like the black one better personally, and if I have to redo this ad in the future it will need a big change. I also discovered that any image that is underneath the black part is printed as well so that you get a dark shadow version of whatever parts of other images is layered underneath the solid black.

Does anyone know how to get around this? Because cropping the images will be a real pain. I read somewhere that a 40% cyan cover underneath is advisable, but does it remove this shadow?